20TH CENTURY CLOTH

20th CENTURY CLOTH - mid century inspired fabrics, homewares and beauty accessories

A fabulous new range of mid century inspired fabrics, homewares and beauty accessories, designed and crafted using traditional hand-crafted techniques printed and made here in the UK.

With no brand name on the table for this new business venture, Twenty7 brainstormed and suggested the appropriate name of 20th Century Cloth. With an emotive brand name secured, we then created a brand livery influenced by the clients archive of original 40s and 50s fabrics, commercial art and ephemera.

A minimal and artisan branding approach was adopted for the homewares range including branded stickers for these Melamine coaster sets.

20th Century Cloth's online store and blog is constructed and maintained here at Twenty7 using the latest WordPress and WooCommerce platform software.

The artisan approach was developed further for these fabric and product sample sets supplied to interior designers, upholsterers, retailers and press.

As the product range expanded, we were called on to develop product packaging, point of sale items, press releases and social media video advertisements. 20th Century Cloth is an ongoing project for us as the brand introduces new products into the range. All product photography and image manipulation is produced in-house at Twenty7.