new product and range development
Pan-European salad specialists Florette challenged Twenty7 to look at some of their new NDP initiatives starting with this new range of Superfood and Energy smoothie mixes. Following excellent results in research, Twenty7 and Florette were keen to achieve maximum stand out of the design amongst a vast range of bagged salad products in the fixture.
An acquisition of Axgro foods resulted in a new brief for a beetroot pouch under the Florette brand livery.
Another new NDP initiative for the brand is Street Slaws, an exciting new range of products adding dressings with a street food inspired flavour zing to slaw salads.