WILD ELK

WILD ELK – outdoor equipment, brand redesign

Wild Elk came to us with some great new products and exciting ideas on how to expand the range but required a fresh new brand identity as a solid base to move forward. Twenty7 responded by creating a strong, iconic brand logo based on the brands namesake, Sweden's magnificent wild Elk. We then created a secondary product range design structure and product imagery to clearly navigate the expanding range.



Range packaging design including limited edition bush knife.



Rebrand of the existing ecommerce site.